Knock-down Countdown

In Asda the other day I came across a huge display of Ramadan Countdown Calendars. Each door had a question on it (e.g. How long do we fast for?) and just like our Advent Calendars a piece of chocolate behind it. They were half-price, so I bought one. I was curious as to why so many of them and why the price reduction. Was there a theological problem? Or some sort of disapproval of the concept?

Now I think I know...

The chocolate tastes AWFUL. Even my girls won't touch it and that is saying something.